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Acquisition Model Simulator

Model visitors, funnels, churn, and unit economics side by side. Cumulative and monthly P&L, paying users, and break-even timing—light or dark theme.

Acquisition Model Simulator
Describe your scenario (optional)

Open to use natural language for revenue, funnel, churn, and horizon.

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Global Parameters
Shared across scenarios
Revenue / paying user / mo
what each customer pays
$16
Variable cost / user / mo
per-user cost (hosting, API etc)
$2.00
Fixed cost / month
infrastructure, salaries, etc
$0
Starting visitors / month
top-of-funnel volume mo 1
1,000/mo
Visitor growth / month
new visitors added each month
200/mo
Projection horizon
months to simulate
24mo
Visitors
Trial Start: 20.0%
→ Trial Start
Trial → Paid: 10.0%
→ Paying
UAC per visitor
$1.50
Monthly churn
6.0%
Effective conv.
2.0%
Cost/paying user
$75.00
M24 cum. P&L
-$176
M24 paying
997
Visitors
Trial Start: 10.0%
→ Trial Start
Trial → Paid: 50.0%
→ Paying
UAC per visitor
$3.00
Monthly churn
5.0%
Effective conv.
5.0%
Cost/paying user
$60.00
M24 cum. P&L
$143.3k
M24 paying
2,675
Visitors
Visitor → Paid: 3.0%
→ Paying
UAC per visitor
$8.00
Monthly churn
4.0%
Effective conv.
3.0%
Cost/paying user
$266.67
M24 cum. P&L
-$382.2k
M24 paying
1,725
Best over 24 months
CC Required
🥇CC Required$143.3k
🥈Free Trial-$176
🥉No Trial-$382.2k
Break-even
Month 12
Product / ServiceCumulative P&L
digiup.io · Acquisition Labdigiup.io/tools/acquisition-model
Month-by-Month Detail
Full ledger
MonthVisitorsFree TrialRevP&LCumCC RequiredRevP&LCumNo TrialRevP&LCum
Jan1,00020$320-$1.6k-$1.6k50$800-$2.5k-$2.5k30$480-$7.6k-$7.6k
Feb1,20043$688-$1.7k-$3.3k107$1.7k-$2.3k-$4.8k65$1.0k-$8.7k-$16.3k
Mar1,40068$1.1k-$1.7k-$5.0k172$2.8k-$2.1k-$6.9k104$1.7k-$9.7k-$26.0k
Apr1,60096$1.5k-$1.7k-$6.7k243$3.9k-$1.7k-$8.6k148$2.4k-$10.7k-$36.7k
May1,800126$2.0k-$1.7k-$8.4k321$5.1k-$1.3k-$9.9k196$3.1k-$11.7k-$48.4k
Jun2,000158$2.5k-$1.6k-$9.9k405$6.5k-$730-$10.6k248$4.0k-$12.5k-$60.9k
Jul2,200193$3.1k-$1.5k-$11.4k495$7.9k-$110-$10.7k304$4.9k-$13.3k-$74.3k
Aug2,400229$3.7k-$1.4k-$12.8k590$9.4k$580-$10.2k364$5.8k-$14.1k-$88.4k
Sep2,600267$4.3k-$1.2k-$14.0k690$11.0k$1.3k-$8.8k427$6.8k-$14.8k-$103.2k
Oct2,800307$4.9k-$1.0k-$15.0k795$12.7k$2.2k-$6.6k494$7.9k-$15.5k-$118.7k
Nov3,000349$5.6k-$814-$15.8k905$14.5k$3.1k-$3.6k564$9.0k-$16.1k-$134.8k
Dec3,200392$6.3k-$592-$16.4k1,020$16.3k$4.0k$462637$10.2k-$16.7k-$151.5k
Jan Y23,400436$7.0k-$356-$16.8k1,139$18.2k$5.1k$5.5k714$11.4k-$17.2k-$168.7k
Feb Y23,600482$7.7k-$92-$16.9k1,262$20.2k$6.1k$11.7k793$12.7k-$17.7k-$186.4k
Mar Y23,800529$8.5k$186-$16.7k1,389$22.2k$7.3k$19.0k875$14.0k-$18.1k-$204.5k
Apr Y24,000577$9.2k$478-$16.2k1,520$24.3k$8.5k$27.4k960$15.4k-$18.6k-$223.1k
May Y24,200626$10.0k$784-$15.4k1,654$26.5k$9.7k$37.2k1,048$16.8k-$18.9k-$242.0k
Jun Y24,400676$10.8k$1.1k-$14.3k1,791$28.7k$11.0k$48.2k1,138$18.2k-$19.3k-$261.3k
Jul Y24,600727$11.6k$1.4k-$12.9k1,931$30.9k$12.3k$60.5k1,230$19.7k-$19.6k-$280.9k
Aug Y24,800779$12.5k$1.8k-$11.1k2,074$33.2k$13.7k$74.1k1,325$21.2k-$19.9k-$300.7k
Sep Y25,000832$13.3k$2.1k-$8.9k2,220$35.5k$15.1k$89.2k1,422$22.8k-$20.1k-$320.8k
Oct Y25,200886$14.2k$2.5k-$6.4k2,369$37.9k$16.5k$105.7k1,521$24.3k-$20.3k-$341.1k
Nov Y25,400941$15.1k$2.9k-$3.5k2,521$40.3k$18.0k$123.8k1,622$26.0k-$20.5k-$361.6k
Dec Y25,600997$16.0k$3.3k-$1762,675$42.8k$19.5k$143.3k1,725$27.6k-$20.6k-$382.2k

UAC charged per visitor · Variable cost per active user · Fixed cost applied monthly